The ideals of simplicity being the ultimate sophistication along with the Japanese concept of ‘Wabi – Sabi’ which translates to embracing imperfection and transience of aesthetics fused with some modern day sensibility, form the underlying philosophy of our design.
Season , trends , fads , vogue , rage and likes are happily missing in our
behaviour.

We are here about creating slow, purposeful designs that are effortlessly cool and perennially classic. Yes, great on you and great for the earth as well.

Mitti is born out of an earthly desire to propel a shift in the consumerist mindset we find ourselves engulfed.

We conceptualized Mitti with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and in-vogue fashion.

Hence we consciously decided to use all things natural and organic to the extent possible. Organic cotton, khadi, linen, natural dye, azo free dye, reclaimed wood and clay for instance.