Mitti is born out of an earthly desire to propel a shift in the consumerist mindset we find ourselves engulfed within.

We conceptualized Mitti with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and in-vogue fashion.

Hence we consciously decided to use all things natural and organic to the extent possible. Organic cotton, khadi, linen, natural dye, azo free dye, reclaimed wood and clay for instance.